This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea,…
How much revenue do you need to generate off an Adwords campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest Facebook campaign “worked”? How do…
This is a Client Story of some of my work for BootsnAll Travel. I was a Product Manager at BootsnAll, meaning that I managed the planning and lifecycle of many of our Round the World travel resources. For this project, I was also…
Pressing the “one-click” install for WordPress is just the beginning to getting your blog off the ground. While the next biggie is finding a template that you love, it’s also important to take a few minutes to change some of the default…
Sometimes as creatives and planners and grand dreamers and schemers we have a habit of getting ahead of ourselves. We plan for scale. We try to think of all the ups and downs ahead. We think what would happen if our post…
One of the first steps to setting up your own website or blog is to determine where it will live on the Internet – formally called hosting or web hosting. This guide is everything you need to know to get started. Want…
When was the last time you heard the word “webmaster”? It’s a little old school, but even Google still uses the term. Did you know there are a ton of free tools hidden inside Google Webmaster Tools that can help you grow…
While I could be snarky and say: “Step #1: go to Namecheap, type in a url, click purchase. You’re done!” That’s not why you’re here! Buying the domain name is the easy part. It’s picking a domain that can be tricky. Often times…
