KPI Template is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing…
Measuring & Testing
How to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template
May 6, 2014This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea,…
If I had a dollar for every time someone told me that they tried paid search advertising through Google AdWords and “threw a few dollars in there” and then weren’t sure if they accomplished anything, I would be a rich lady. If…