One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in the past. While no business is exactly the same, there’s always something…
A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in…
Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. Choosing metrics that matter to…
This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I looked at bike shops,…
KPI Template is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some estimates, the next step of measuring our marketing…
When was the last time you heard the word “webmaster”? It’s a little old school, but even Google still uses the term. Did you know there are a ton of free tools hidden inside Google Webmaster Tools that can help you grow…
If I had a dollar for every time someone told me that they tried paid search advertising through Google AdWords and “threw a few dollars in there” and then weren’t sure if they accomplished anything, I would be a rich lady. If…
Have you ever logged in to Google Analytics – “ooh pretty!”, poked around “oooh fun graph!”, thought “there’s so much information here!” and then moved on to the next part of your day? Not returning to Google Analytics until a month or…
