Before you create an email marketing strategy, there are some things that can make your work a little easier. This post is all about assembling your toolkit — before launching straight into a strategy. One of the first things I do when working with a new…
When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…
A colleague recently asked me how to track the effectiveness of an email campaign on getting donations and volunteer signups on their website. Here’s her questions: As a non-profit, we want to be able to track how effective our email newsletter is in…
One of the struggles I hear repeatedly from fellow consultants, startups, and solopreneurs is that they don’t have a logo or consistent branding and are struggling with whether to invest in branding now or wait. My recommendation is to get started with a typographic logo. When you create…
Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference. Choosing metrics that matter to…
This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing campaign with measuring success (goal, idea,…
How much revenue do you need to generate off an Adwords campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest Facebook campaign “worked”? How do…
One of the first steps to setting up your own website or blog is to determine where it will live on the Internet – formally called hosting or web hosting. This guide is everything you need to know to get started. Want…
