When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…
Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer to that question would be a resounding “YES!” It’s not always. Lately, everyone is talking about growing a…
A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email…