When you’re just starting out with email marketing, growing your list can feel so slow. If you’re also just starting out with your business in general – versus just adding email marketing to an existing platform, it can feel even slower! Today,…
Do you need an email list? Likely, but maybe not… yet. Since I run an email marketing consultancy, you would guess that my answer to that question would be a resounding “YES!” It’s not always. Lately, everyone is talking about growing a…
A client recently asked me about customer segmentation and how that applies to your email list. Here’s her question: “As you know, we recently moved to MailChimp. We want to use customer segments, but we’re not sure where to start. When we were with {last email…
We don’t like checklists. They can be painstaking. They’re not much fun. But I don’t think the issue here is mere laziness. There’s something deeper, more visceral going on when people walk away not only from saving lives but from making money.…
This is a Client Story of some of my work for BootsnAll Travel. I was a Product Manager at BootsnAll, meaning that I managed the planning and lifecycle of many of our Round the World travel resources. For this project, I was also…
Mailchimp can be so user-friendly that sometimes we might forget how powerful it can be. Compared to more “robust” software that costs thousands per month it might seem over-simplified and not powerful enough. Unless you’re a Fortune 500 however, I would challenge…